Vocabularios UCR
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B
B Business economics
B.00
B.00 Business economics
B.01
B.01 Management and business organization
B.02
B.02 Corporate finance and capital budgeting
B.03
B.03 Accounting
B.04
B.04 Human resource management
B.05
B.05 Materials management and logistics
B.06
B.06 Production management
B.07
B.07 Marketing
B.07.01
B.07.01 Marketing management
B.07.02
B.07.02 Product management
Brand
Brand architecture
Brand extension
Brand image
Brand loyalty
Brand management
Brand name
Bundling strategy
Creativity
Customer integration
Designation of origin
Diversification
Eco-label
Generic brand
Industrial research
Internal branding
New product development
Open innovation
Package design
Packaging
Product
Product design
Product differentiation
Product information
Product labelling
Product life cycle
Product line
Product management
Product quality
Product safety
Product testing
Retail assortment
Service innovation
Store brand
Trademark law
User experience
B.07.03
B.07.03 Pricing strategy
B.07.04
B.07.04 Marketing communications
B.07.05
B.07.05 Distribution
B.07.06
B.07.06 Market research
Competition
Cross-cultural marketing
Customers
Green marketing
Influencer
International marketing
Market
Market entry
Market exit
Market share
Market size
Marketing
Marketing theory
Neuromarketing
Service-dominant logic
B.08
B.08 Corporate tax management
B.09
B.09 Business information systems
B.10
B.10 Operations research
P
P Commodities
P.00
P.00 Products
Commodity science
Dental products
Jewellery
Medical device
Musical instrument
Product
Product classification
Sports equipment
Toys
P.01
P.01 Agricultural products
P.02
P.02 Forest products
P.03
P.03 Fishery products
P.04
P.04 Energy and Water
P.05
P.05 Mining commodities
P.06
P.06 Nonmetallic minerals
P.07
P.07 Metals
P.08
P.08 Machinery
P.09
P.09 Vehicles
P.10
P.10 Electrical Engineering and Electronic Products
P.11
P.11 Petroleum products
P.12
P.12 Chemicals
P.13
P.13 Wood products
P.14
P.14 Paper and paper products
P.15
P.15 Printed Matters
P.16
P.16 Rubber and plastic products
P.17
P.17 Textiles
P.18
P.18 Clothing
P.19
P.19 Food
P Commodities
>
P.00 Products
>
Product
B Business economics
>
B.07 Marketing
>
B.07.02 Product management
>
Product
TÉRMINO PREFERIDO
Product
TIPO
Descriptor
CONCEPTO GENÉRICO
B.07.02
B.07.02 Product management
P.00
P.00 Products
CONCEPTOS RELACIONADOS
Commodity science
Goods
Product classification
Product management
EN OTRAS LENGUAS
Produkt
German
Ware
Erzeugnis
Fertigerzeugnis
Endprodukt
Fertigware
URI
http://zbw.eu/stw/descriptor/10016-0
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