STW Thesaurus for Economics

Lengua del contenido

B Business economics > B.07 Marketing > B.07.06 Market research > Advertising effects

N Related subject areas > N.07 Psychology > N.07.02 Consumer behaviour > Advertising effects

V Economics > V.03 Macroeconomics > V.03.07 Macroeconomic policy > Impact assessment > Advertising effects

W Economic sectors > W.21 Business Services > W.21.02 Advertising industry and opinion polling > Advertising effects

B Business economics > B.07 Marketing > B.07.04 Marketing communications > Advertising effects

TÉRMINO PREFERIDO

Advertising effects

TIPO

Descriptor

CONCEPTO GENÉRICO

CONCEPTOS RELACIONADOS

ETIQUETA ALTERNATIVA

Advertising response
Impact of advertising
Recognition test

EN OTRAS LENGUAS

Werbewirkung	German
Werbeerfolgskontrolle
Werbetest
Werbewirkungsforschung
Werbeeffizienz
Werbekontaktanalyse

URI

http://zbw.eu/stw/descriptor/12837-6

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