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W Economic sectors
>
W.21 Business Services
>
W.21.02 Advertising industry and opinion polling
>
Advertising
B Business economics
>
B.07 Marketing
>
B.07.04 Marketing communications
>
Advertising
TÉRMINO PREFERIDO
Advertising
TIPO
Descriptor
CONCEPTO GENÉRICO
B.07.04
B.07.04 Marketing communications
W.21.02
W.21.02 Advertising industry and opinion polling
CONCEPTOS ESPECÍFICOS
Celebrity endorsement
Comparative advertising
Emotional branding
Outdoor advertising
Product placement
Promotional materials
CONCEPTOS RELACIONADOS
Advertising industry
Advertising planning
Psychology of advertising
Sales promotion
EN OTRAS LENGUAS
Werbung
German
URI
http://zbw.eu/stw/descriptor/12846-5
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