STW Thesaurus for Economics

Lengua del contenido

A General descriptors > A.00 General Descriptors > Planning > Advertising planning

B Business economics > B.07 Marketing > B.07.01 Marketing management > Marketing management > Advertising planning

W Economic sectors > W.21 Business Services > W.21.02 Advertising industry and opinion polling > Advertising planning

B Business economics > B.07 Marketing > B.07.04 Marketing communications > Advertising planning

TÉRMINO PREFERIDO

Advertising planning

TIPO

Descriptor

CONCEPTO GENÉRICO

CONCEPTOS ESPECÍFICOS

Media mix

CONCEPTOS RELACIONADOS

ETIQUETA ALTERNATIVA

Advertising strategy

EN OTRAS LENGUAS

Werbeplanung	German
Werbekonzeption
Werbestrategie
Werbebotschaft
Werbekampagne

URI

http://zbw.eu/stw/descriptor/12844-2

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