STW Thesaurus for Economics

Lengua del contenido

V Economics > V.01 Economic theory and methodology > Economic psychology > Psychology of advertising

N Related subject areas > N.07 Psychology > Psychology > Economic psychology > Psychology of advertising

B Business economics > B.07 Marketing > B.07.06 Market research > Psychology of advertising

N Related subject areas > N.07 Psychology > N.07.02 Consumer behaviour > Psychology of advertising

B Business economics > B.07 Marketing > B.07.04 Marketing communications > Psychology of advertising

TÉRMINO PREFERIDO

Psychology of advertising

TIPO

Descriptor

CONCEPTO GENÉRICO

CONCEPTOS RELACIONADOS

EN OTRAS LENGUAS

Werbepsychologie

German

URI

http://zbw.eu/stw/descriptor/15858-4

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