STW Thesaurus for Economics

Lengua del contenido

B Business economics > B.07 Marketing > B.07.04 Marketing communications > Product placement

W Economic sectors > W.21 Business Services > W.21.02 Advertising industry and opinion polling > Advertising > Product placement

B Business economics > B.07 Marketing > B.07.04 Marketing communications > Advertising > Product placement

TÉRMINO PREFERIDO

Product placement

TIPO

Descriptor

CONCEPTO GENÉRICO

CONCEPTOS RELACIONADOS

ETIQUETA ALTERNATIVA

Branded entertainment
Brand placement

EN OTRAS LENGUAS

Product Placement	German
Schleichwerbung
Produktplatzierung

URI

http://zbw.eu/stw/descriptor/18098-2

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