STW Thesaurus for Economics

Lengua del contenido

B Business economics > B.07 Marketing > B.07.01 Marketing management > Key account management

B Business economics > B.07 Marketing > B.07.01 Marketing management > Business-to-business marketing > Key account management

... > B.07 Marketing > B.07.01 Marketing management > Relationship marketing > Business-to-business marketing > Key account management

... > B.07 Marketing > Marketing > Relationship marketing > Business-to-business marketing > Key account management

TÉRMINO PREFERIDO

Key account management

TIPO

Descriptor

CONCEPTO GENÉRICO

CONCEPTOS RELACIONADOS

Customer value

ETIQUETA ALTERNATIVA

Global account management
KAM (Key-account management)
Strategic account management

EN OTRAS LENGUAS

Key-Account-Management	German
Schlüsselkundenmanagement
Großkundenmanagement

URI

http://zbw.eu/stw/descriptor/19119-1

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