STW Thesaurus for Economics

Lengua del contenido

B Business economics > B.07 Marketing > B.07.02 Product management > Brand management

B Business economics > B.07 Marketing > B.07.02 Product management > Product management > Brand management

... > B.07 Marketing > B.07.01 Marketing management > Marketing management > Product management > Brand management

TÉRMINO PREFERIDO

Brand management

TIPO

Descriptor

CONCEPTO GENÉRICO

CONCEPTOS ESPECÍFICOS

CONCEPTOS RELACIONADOS

ETIQUETA ALTERNATIVA

Branding
Brand strategy

EN OTRAS LENGUAS

Markenführung	German
Markenmanagement
Markenpolitik

URI

http://zbw.eu/stw/descriptor/19129-5

Descargue este concepto:

RDF/XML TURTLE JSON-LD