STW Thesaurus for Economics

Lengua del contenido

B Business economics > B.07 Marketing > B.07.03 Pricing strategy > Loyalty program

B Business economics > B.07 Marketing > B.07.01 Marketing management > Customer retention > Loyalty program

... > B.07 Marketing > B.07.01 Marketing management > Relationship marketing > Customer retention > Loyalty program

... > B.07 Marketing > Marketing > Relationship marketing > Customer retention > Loyalty program

TÉRMINO PREFERIDO

Loyalty program

TIPO

Descriptor

CONCEPTO GENÉRICO

CONCEPTOS ESPECÍFICOS

Rebate

CONCEPTOS RELACIONADOS

ETIQUETA ALTERNATIVA

Couponing
Loyalty card
Retailer coupons

EN OTRAS LENGUAS

Kundenbindungsprogramm	German
Kundenkarte
Bonusprogramm
Kundenbindungsinstrument

URI

http://zbw.eu/stw/descriptor/24706-5

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