STW Thesaurus for Economics

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B Business economics > B.07 Marketing > B.07.04 Marketing communications > Celebrity endorsement

W Economic sectors > W.21 Business Services > W.21.02 Advertising industry and opinion polling > Advertising > Celebrity endorsement

B Business economics > B.07 Marketing > B.07.04 Marketing communications > Advertising > Celebrity endorsement

TÉRMINO PREFERIDO

Celebrity endorsement

TIPO

Descriptor

CONCEPTO GENÉRICO

CONCEPTOS RELACIONADOS

ETIQUETA ALTERNATIVA

Testimonial advertising

EN OTRAS LENGUAS

Celebrity-Werbung	German
Prominentenwerbung
Werbung mit Prominenten
Testimonialwerbung

URI

http://zbw.eu/stw/descriptor/29759-1

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