STW Thesaurus for Economics

Lengua del contenido

B Business economics > B.07 Marketing > B.07.02 Product management > Brand extension

B Business economics > B.07 Marketing > B.07.02 Product management > New product development > Brand extension

... > B.07 Marketing > B.07.02 Product management > Product management > New product development > Brand extension

... > B.07.01 Marketing management > Marketing management > Product management > New product development > Brand extension

TÉRMINO PREFERIDO

Brand extension

TIPO

Descriptor

CONCEPTO GENÉRICO

CONCEPTOS RELACIONADOS

Brand architecture

ETIQUETA ALTERNATIVA

Product-line extension

EN OTRAS LENGUAS

Markentransfer	German
Imagetransfer
Markenerweiterung

URI

http://zbw.eu/stw/descriptor/29806-4

Descargue este concepto:

RDF/XML TURTLE JSON-LD