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B
B Business economics
B.00
B.00 Business economics
B.01
B.01 Management and business organization
B.02
B.02 Corporate finance and capital budgeting
B.03
B.03 Accounting
B.04
B.04 Human resource management
B.05
B.05 Materials management and logistics
B.06
B.06 Production management
B.07
B.07 Marketing
B.07.01
B.07.01 Marketing management
B.07.02
B.07.02 Product management
B.07.03
B.07.03 Pricing strategy
B.07.04
B.07.04 Marketing communications
Advertising
Advertising effects
Advertising media
Advertising music
Advertising planning
Advertising regulation
Cause-related marketing
Celebrity endorsement
Comparative advertising
Complaint management
Customer service
Direct marketing
Emotional branding
Event marketing
Guerilla marketing
Internet marketing
Media mix
Mobile marketing
Outdoor advertising
Print advertising
Product placement
Promotional materials
Psychology of advertising
Public relations
Radio advertising
Sales behaviour
Sales promotion
Special offers
Sponsorship
Store design
Target group
Television advertising
Trade fair participation
Viral marketing
B.07.05
B.07.05 Distribution
B.07.06
B.07.06 Market research
Competition
Cross-cultural marketing
Customers
Green marketing
Influencer
International marketing
Market
Market entry
Market exit
Market share
Market size
Marketing
Marketing theory
Neuromarketing
Service-dominant logic
B.08
B.08 Corporate tax management
B.09
B.09 Business information systems
B.10
B.10 Operations research
B Business economics
>
B.07 Marketing
>
B.07.04 Marketing communications
>
Guerilla marketing
TÉRMINO PREFERIDO
Guerilla marketing
TIPO
Descriptor
CONCEPTO GENÉRICO
B.07.04
B.07.04 Marketing communications
CONCEPTOS RELACIONADOS
Event marketing
ETIQUETA ALTERNATIVA
Ambush marketing
EN OTRAS LENGUAS
Guerilla-Marketing
German
URI
http://zbw.eu/stw/descriptor/29809-5
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