STW Thesaurus for Economics

Lengua del contenido

B Business economics > B.07 Marketing > B.07.04 Marketing communications > Cause-related marketing

... > B.01 Management and business organization > B.01.03 Corporate information and communication > Public relations > Sponsorship > Cause-related marketing

... > B.01.03 Corporate information and communication > Communication > Public relations > Sponsorship > Cause-related marketing

... > N.08.04 Communications and media > Communication > Public relations > Sponsorship > Cause-related marketing

... > N.06.03.01 Social relations > Communication > Public relations > Sponsorship > Cause-related marketing

... > B.07 Marketing > B.07.04 Marketing communications > Public relations > Sponsorship > Cause-related marketing

B Business economics > B.07 Marketing > B.07.04 Marketing communications > Sponsorship > Cause-related marketing

W Economic sectors > W.31 Sports > Sponsorship > Cause-related marketing

W Economic sectors > W.28 Cultural sector > Sponsorship > Cause-related marketing

TÉRMINO PREFERIDO

Cause-related marketing

TIPO

Descriptor

CONCEPTO GENÉRICO

CONCEPTOS RELACIONADOS

Social marketing

ETIQUETA ALTERNATIVA

Cause marketing

EN OTRAS LENGUAS

Cause-Related Marketing

German

URI

http://zbw.eu/stw/descriptor/29810-6

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