STW Thesaurus for Economics

Lengua del contenido

V Economics > V.10 Industrial organization > V.10.05 Competition policy > Comparative advertising

B Business economics > B.07 Marketing > B.07.04 Marketing communications > Comparative advertising

W Economic sectors > W.21 Business Services > W.21.02 Advertising industry and opinion polling > Advertising > Comparative advertising

B Business economics > B.07 Marketing > B.07.04 Marketing communications > Advertising > Comparative advertising

TÉRMINO PREFERIDO

Comparative advertising

TIPO

Descriptor

CONCEPTO GENÉRICO

CONCEPTOS RELACIONADOS

EN OTRAS LENGUAS

Vergleichende Werbung

alemán

URI

http://zbw.eu/stw/descriptor/12832-2

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