STW Thesaurus for Economics

Lengua del contenido

B Business economics > B.07 Marketing > B.07.01 Marketing management > Consumer goods marketing

B Business economics > B.07 Marketing > B.07.01 Marketing management > Relationship marketing > Consumer goods marketing

B Business economics > B.07 Marketing > Marketing > Relationship marketing > Consumer goods marketing

TÉRMINO PREFERIDO

Consumer goods marketing

TIPO

Descriptor

CONCEPTO GENÉRICO

CONCEPTOS RELACIONADOS

ETIQUETA ALTERNATIVA

B2C marketing
Business-to-consumer marketing

EN OTRAS LENGUAS

Konsumgütermarketing	alemán
B2C-Marketing

URI

http://zbw.eu/stw/descriptor/18395-3

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