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B
B Business economics
B.00
B.00 Business economics
B.01
B.01 Management and business organization
B.02
B.02 Corporate finance and capital budgeting
B.03
B.03 Accounting
B.04
B.04 Human resource management
B.05
B.05 Materials management and logistics
B.06
B.06 Production management
B.07
B.07 Marketing
B.07.01
B.07.01 Marketing management
B.07.02
B.07.02 Product management
Brand
Brand architecture
Brand extension
Brand image
Brand loyalty
Brand management
Brand name
Bundling strategy
Creativity
Customer integration
Designation of origin
Diversification
Eco-label
Generic brand
Generic drugs
Industrial research
Internal branding
New product development
Open innovation
Package design
Packaging
Product
Product design
Product differentiation
Product information
Product labelling
Product life cycle
Product line
Product management
Product quality
Product safety
Product testing
Retail assortment
Service innovation
Store brand
Trademark law
User experience
B.07.03
B.07.03 Pricing strategy
B.07.04
B.07.04 Marketing communications
B.07.05
B.07.05 Distribution
B.07.06
B.07.06 Market research
Competition
Cross-cultural marketing
Customers
Green marketing
Influencer
International marketing
Market
Market entry
Market exit
Market share
Market size
Marketing
Marketing theory
Neuromarketing
Service-dominant logic
B.08
B.08 Corporate tax management
B.09
B.09 Business information systems
B.10
B.10 Operations research
P
P Commodities
P.00
P.00 Products
P.01
P.01 Agricultural products
P.02
P.02 Forest products
P.03
P.03 Fishery products
P.04
P.04 Energy and Water
P.05
P.05 Mining commodities
P.06
P.06 Nonmetallic minerals
P.07
P.07 Metals
P.08
P.08 Machinery
P.09
P.09 Vehicles
P.10
P.10 Electrical Engineering and Electronic Products
P.11
P.11 Petroleum products
P.12
P.12 Chemicals
P.12.01
P.12.01 Agrochemicals
P.12.02
P.12.02 Plastics and synthetic fibres
P.12.03
P.12.03 Detergents and cosmetics
P.12.04
P.12.04 Pharmaceuticals
Antibiotics
Cannabis
Contraceptive
Generic drugs
Genetically modified product
Hormone
OTC pharmaceuticals
Pharmaceuticals
Antibiotics
Generic drugs
OTC pharmaceuticals
Veterinary drug
Veterinary drug
Vitamin
Adhesive
Alcohol
Alkali metal
Biofuel
Chemical element
Chemicals
Adhesive
Agrochemicals
Alcohol
Cosmetics
Detergents
Food additive
Hydrocarbons
Paints
Pharmaceuticals
Antibiotics
Generic drugs
OTC pharmaceuticals
Veterinary drug
Plastics
Pyrotechnics
Soap
Specialty chemicals
Synthetic fibre
Chlorine
Critical metals
Fats
Food additive
Hydrocarbons
Lithium
Paints
Phosphorus
Pyrotechnics
Specialty chemicals
Sulphur
Technical fats
Technical gas
P.13
P.13 Wood products
P.14
P.14 Paper and paper products
P.15
P.15 Printed Matters
P.16
P.16 Rubber and plastic products
P.17
P.17 Textiles
P.18
P.18 Clothing
P.19
P.19 Food
B Business economics
>
B.07 Marketing
>
B.07.02 Product management
>
Generic brand
>
Generic drugs
P Commodities
>
P.12 Chemicals
>
Chemicals
>
Pharmaceuticals
>
Generic drugs
P Commodities
>
P.12 Chemicals
>
P.12.04 Pharmaceuticals
>
Pharmaceuticals
>
Generic drugs
P Commodities
>
P.12 Chemicals
>
P.12.04 Pharmaceuticals
>
Generic drugs
TÉRMINO PREFERIDO
Generic drugs
TIPO
Descriptor
CONCEPTO GENÉRICO
Generic brand
P.12.04
P.12.04 Pharmaceuticals
Pharmaceuticals
ETIQUETA ALTERNATIVA
Generic pharmaceutical
EN OTRAS LENGUAS
Generika
alemán
Generikum
URI
http://zbw.eu/stw/descriptor/29544-1
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