STW Thesaurus for Economics

Lengua del contenido

B Business economics > B.01 Management and business organization > B.01.03 Corporate information and communication > Public relations

B Business economics > B.01 Management and business organization > B.01.03 Corporate information and communication > Communication > Public relations

N Related subject areas > N.08 Culture and humanities > N.08.04 Communications and media > Communication > Public relations

... > N.06 Social sciences > N.06.03 Social behaviour > N.06.03.01 Social relations > Communication > Public relations

B Business economics > B.07 Marketing > B.07.04 Marketing communications > Public relations

TÉRMINO PREFERIDO

Public relations

TIPO

Descriptor

CONCEPTO GENÉRICO

CONCEPTOS ESPECÍFICOS

CONCEPTOS RELACIONADOS

ETIQUETA ALTERNATIVA

Corporate communication
Corporate communications
PR (Public Relations)

EN OTRAS LENGUAS

Öffentlichkeitsarbeit	alemán
Betriebliche Informationspolitik
Imagepflege

URI

http://zbw.eu/stw/descriptor/12775-2

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