STW Thesaurus for Economics

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... > B.01 Management and business organization > B.01.05 Firm development, size, and location > B.01.05.01 Firm development > Inter-firm cooperation > Marketing cooperation

A General descriptors > A.00 General Descriptors > Cooperation > Inter-firm cooperation > Marketing cooperation

B Business economics > B.01 Management and business organization > B.01.02 Business organization and business organization theory > Inter-firm cooperation > Marketing cooperation

B Business economics > B.07 Marketing > B.07.05 Distribution > Marketing cooperation

TÉRMINO PREFERIDO

Marketing cooperation

TIPO

Descriptor

CONCEPTO GENÉRICO

CONCEPTOS ESPECÍFICOS

Franchising

CONCEPTOS RELACIONADOS

Exclusive dealing

ETIQUETA ALTERNATIVA

Affiliate marketing
Co-branding
Cobranding

EN OTRAS LENGUAS

Marketingkooperation	alemán
Vertikales Marketing
Markenpool
Gemeinschaftsmarketing
Markenkooperation
Kooperatives Marketing
Vertriebsnetzwerk

URI

http://zbw.eu/stw/descriptor/12777-5

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