STW Thesaurus for Economics

Lengua del contenido

B Business economics > B.07 Marketing > B.07.03 Pricing strategy > Low-cost strategy

V Economics > V.10 Industrial organization > V.10.02 Price theory > Low-cost strategy

B Business economics > B.07 Marketing > B.07.03 Pricing strategy > Pricing strategy > Low-cost strategy

V Economics > V.10 Industrial organization > V.10.02 Price theory > Pricing strategy > Low-cost strategy

... > B.07 Marketing > B.07.01 Marketing management > Marketing management > Pricing strategy > Low-cost strategy

TÉRMINO PREFERIDO

Low-cost strategy

TIPO

Descriptor

CONCEPTO GENÉRICO

CONCEPTOS ESPECÍFICOS

Dumping

CONCEPTOS RELACIONADOS

ETIQUETA ALTERNATIVA

Low-price strategy
Penetration pricing
Price discount
Price promotion

EN OTRAS LENGUAS

Niedrigpreisstrategie	alemán
Sonderpreis

URI

http://zbw.eu/stw/descriptor/12793-0

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