STW Thesaurus for Economics

Lengua del contenido

B Business economics > B.07 Marketing > B.07.02 Product management > Brand image

N Related subject areas > N.07 Psychology > N.07.02 Consumer behaviour > Brand image

... > N.06 Social sciences > N.06.03 Social behaviour > N.06.03.01 Social relations > Reputation > Brand image

B Business economics > B.07 Marketing > B.07.02 Product management > Brand management > Brand image

... > B.07 Marketing > B.07.02 Product management > Product management > Brand management > Brand image

... > B.07.01 Marketing management > Marketing management > Product management > Brand management > Brand image

TÉRMINO PREFERIDO

Brand image

TIPO

Descriptor

CONCEPTO GENÉRICO

CONCEPTOS RELACIONADOS

ETIQUETA ALTERNATIVA

Brand authenticity
Brand personality
Product image

EN OTRAS LENGUAS

Markenimage	alemán
Produktimage
Markenauthentizität
Markenbild
Markenidentität

URI

http://zbw.eu/stw/descriptor/12806-3

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