STW Thesaurus for Economics

Lengua del contenido

B Business economics > B.07 Marketing > B.07.02 Product management > Product differentiation

B Business economics > B.07 Marketing > B.07.02 Product management > Product management > Product differentiation

... > B.07 Marketing > B.07.01 Marketing management > Marketing management > Product management > Product differentiation

V Economics > V.10 Industrial organization > V.10.03 Competitive strategy > Product differentiation

TÉRMINO PREFERIDO

Product differentiation

TIPO

Descriptor

CONCEPTO GENÉRICO

CONCEPTOS RELACIONADOS

ETIQUETA ALTERNATIVA

Product assortment
Product variety

EN OTRAS LENGUAS

Produktdifferenzierung	alemán
Variantenmanagement
Produktvarianten

URI

http://zbw.eu/stw/descriptor/12810-5

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