STW Thesaurus for Economics

Lengua del contenido

W Economic sectors > W.10 Trade > W.10.05 Retail trade > W.10.05.01 Retail management > Category management

... > W.10 Trade > W.10.05 Retail trade > W.10.05.01 Retail management > Store design > Category management

B Business economics > B.07 Marketing > B.07.04 Marketing communications > Store design > Category management

TÉRMINO PREFERIDO

Category management

TIPO

Descriptor

CONCEPTO GENÉRICO

CONCEPTOS RELACIONADOS

Retail assortment

EN OTRAS LENGUAS

Category Management	alemán
Warenplatzierung
Warengruppenmanagement

URI

http://zbw.eu/stw/descriptor/18553-4

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