STW Thesaurus for Economics

Lengua del contenido

B Business economics > B.07 Marketing > B.07.01 Marketing management > Relationship marketing

B Business economics > B.07 Marketing > Marketing > Relationship marketing

TÉRMINO PREFERIDO

Relationship marketing

TIPO

Descriptor

CONCEPTO GENÉRICO

CONCEPTOS ESPECÍFICOS

CONCEPTOS RELACIONADOS

Corporate culture

ETIQUETA ALTERNATIVA

CRM (Customer Relationship Management)
Customer experience management
Customer orientation
Customer relationship
Customer relationship management

EN OTRAS LENGUAS

Beziehungsmarketing	alemán
Kundenorientierung
Kundennähe
Beziehungsmanagement
Kundenbeziehungen
Kundenmanagement

URI

http://zbw.eu/stw/descriptor/19133-0

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