STW Thesaurus for Economics

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V Economics > V.11 Regional science > V.11.02 Economics of location > Place marketing

... > V.03 Macroeconomics > V.03.07 Macroeconomic policy > Economic policy > Location policy > Place marketing

V Economics > V.11 Regional science > V.11.02 Economics of location > Location policy > Place marketing

V Economics > V.11 Regional science > V.11.04 Regional development > Location policy > Place marketing

B Business economics > B.07 Marketing > Marketing > Nonprofit marketing > Place marketing

W Economic sectors > W.22 Public sector > W.22.02 Public management > Nonprofit marketing > Place marketing

W Economic sectors > W.23 Nonprofit sector > Nonprofit marketing > Place marketing

TÉRMINO PREFERIDO

Place marketing

TIPO

Descriptor

CONCEPTO GENÉRICO

CONCEPTOS ESPECÍFICOS

City marketing

CONCEPTOS RELACIONADOS

Tourism marketing

ETIQUETA ALTERNATIVA

Place branding

EN OTRAS LENGUAS

Standortmarketing	alemán
Regionalmarketing
Regionenmarke

URI

http://zbw.eu/stw/descriptor/19448-3

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