STW Thesaurus for Economics

Lengua del contenido

B Business economics > B.07 Marketing > B.07.01 Marketing management > Business-to-business marketing

B Business economics > B.07 Marketing > B.07.01 Marketing management > Relationship marketing > Business-to-business marketing

B Business economics > B.07 Marketing > Marketing > Relationship marketing > Business-to-business marketing

TÉRMINO PREFERIDO

Business-to-business marketing

TIPO

Descriptor

CONCEPTO GENÉRICO

CONCEPTOS ESPECÍFICOS

CONCEPTOS RELACIONADOS

Supplier relationship management

ETIQUETA ALTERNATIVA

B2B marketing
B2B relationship
Business-to-business relationship
Business marketing
Industrial marketing

EN OTRAS LENGUAS

B-to-B-Marketing	alemán
B-to-B-Markenführung
B2B-Marketing
B-to-B-Marke
Investitionsgütermarketing
Industriegütermarketing
B2B-Beziehungen

URI

http://zbw.eu/stw/descriptor/26022-4

Descargue este concepto:

RDF/XML TURTLE JSON-LD