STW Thesaurus for Economics

Lengua del contenido

B Business economics > B.07 Marketing > B.07.02 Product management > Internal branding

B Business economics > B.04 Human resource management > Internal branding

B Business economics > B.07 Marketing > B.07.02 Product management > Brand management > Internal branding

... > B.07 Marketing > B.07.02 Product management > Product management > Brand management > Internal branding

... > B.07.01 Marketing management > Marketing management > Product management > Brand management > Internal branding

TÉRMINO PREFERIDO

Internal branding

TIPO

Descriptor

CONCEPTO GENÉRICO

CONCEPTOS RELACIONADOS

HR marketing

ETIQUETA ALTERNATIVA

Behavioral branding
Behavioural branding
Brand behavior
Brand behaviour

EN OTRAS LENGUAS

Interne Markenführung

alemán

URI

http://zbw.eu/stw/descriptor/28187-4

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