STW Thesaurus for Economics

Lengua del contenido

B Business economics > B.06 Production management > B.06.03 Production organization > Mass customization

B Business economics > B.07 Marketing > B.07.02 Product management > Customer integration > Mass customization

... > B.07 Marketing > B.07.01 Marketing management > Relationship marketing > Customer integration > Mass customization

... > B.07 Marketing > Marketing > Relationship marketing > Customer integration > Mass customization

TÉRMINO PREFERIDO

Mass customization

TIPO

Descriptor

CONCEPTO GENÉRICO

CONCEPTOS RELACIONADOS

EN OTRAS LENGUAS

Mass Customization	alemán
Individualisierte Massenfertigung
Individualisierte Massenproduktion
Kundenindividuelle Massenproduktion

URI

http://zbw.eu/stw/descriptor/29229-2

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