STW Thesaurus for Economics

Lengua del contenido

A General descriptors > A.00 General Descriptors > Planning > Advertising planning > Media mix

... > B.07 Marketing > B.07.01 Marketing management > Marketing management > Advertising planning > Media mix

W Economic sectors > W.21 Business Services > W.21.02 Advertising industry and opinion polling > Advertising planning > Media mix

B Business economics > B.07 Marketing > B.07.04 Marketing communications > Advertising planning > Media mix

B Business economics > B.07 Marketing > B.07.04 Marketing communications > Media mix

TÉRMINO PREFERIDO

Media mix

TIPO

Descriptor

CONCEPTO GENÉRICO

ETIQUETA ALTERNATIVA

Crossmedia marketing

EN OTRAS LENGUAS

Mediamix-Strategie	alemán
Werbemix

URI

http://zbw.eu/stw/descriptor/29244-6

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