STW Thesaurus for Economics

Lengua del contenido

B Business economics > B.07 Marketing > B.07.02 Product management > Brand loyalty

B Business economics > B.07 Marketing > B.07.02 Product management > Brand management > Brand loyalty

... > B.07 Marketing > B.07.02 Product management > Product management > Brand management > Brand loyalty

... > B.07.01 Marketing management > Marketing management > Product management > Brand management > Brand loyalty

B Business economics > B.07 Marketing > B.07.01 Marketing management > Customer retention > Brand loyalty

... > B.07 Marketing > B.07.01 Marketing management > Relationship marketing > Customer retention > Brand loyalty

... > B.07 Marketing > Marketing > Relationship marketing > Customer retention > Brand loyalty

TÉRMINO PREFERIDO

Brand loyalty

TIPO

Descriptor

CONCEPTO GENÉRICO

ETIQUETA ALTERNATIVA

Brand relationship

EN OTRAS LENGUAS

Markentreue	alemán
Marke-Kunden-Beziehung
Markenbeziehungen
Markenloyalität
Markenbindung

URI

http://zbw.eu/stw/descriptor/29804-1

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