STW Thesaurus for Economics

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B Business economics > B.07 Marketing > B.07.05 Distribution > Multichannel strategy

B Business economics > B.05 Materials management and logistics > Distribution channel > Multichannel strategy

B Business economics > B.07 Marketing > B.07.05 Distribution > Distribution channel > Multichannel strategy

TÉRMINO PREFERIDO

Multichannel strategy

TIPO

Descriptor

CONCEPTO GENÉRICO

ETIQUETA ALTERNATIVA

Cross-channel marketing
Multi-channel marketing
Omnichannel

EN OTRAS LENGUAS

Multikanalvertrieb	alemán
Mehrkanalsystem
Omni-Channel

URI

http://zbw.eu/stw/descriptor/29812-2

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