STW Thesaurus for Economics

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B Business economics > B.07 Marketing > B.07.04 Marketing communications > Emotional branding

W Economic sectors > W.21 Business Services > W.21.02 Advertising industry and opinion polling > Advertising > Emotional branding

B Business economics > B.07 Marketing > B.07.04 Marketing communications > Advertising > Emotional branding

TÉRMINO PREFERIDO

Emotional branding

TIPO

Descriptor

CONCEPTO GENÉRICO

CONCEPTOS RELACIONADOS

Emotion

ETIQUETA ALTERNATIVA

Emotional marketing

EN OTRAS LENGUAS

Emotionale Werbung	alemán
Emotionales Marketing

URI

http://zbw.eu/stw/descriptor/29998-4

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