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Jerarquía
B
B Business economics
B.00
B.00 Business economics
B.01
B.01 Management and business organization
B.02
B.02 Corporate finance and capital budgeting
B.03
B.03 Accounting
B.04
B.04 Human resource management
B.05
B.05 Materials management and logistics
B.06
B.06 Production management
B.07
B.07 Marketing
B.07.01
B.07.01 Marketing management
Business-to-business marketing
Computer-assisted marketing
Consumer goods marketing
Customer acquisition
Customer data
Customer recovery
Customer retention
Customer satisfaction
Customer value
International market segmentation
Key account management
Market segmentation
Marketing control
Marketing management
Advertising planning
Customer service
Marketing control
Pricing strategy
Product management
Brand management
Brand image
Brand loyalty
Brand name
Internal branding
Bundling strategy
New product development
Product design
Product differentiation
Product line
Service innovation
Sales promotion
Terms and conditions
Niche marketing strategy
Relationship marketing
B.07.02
B.07.02 Product management
Brand
Brand architecture
Brand extension
Brand image
Brand loyalty
Brand management
Brand image
Brand loyalty
Brand name
Internal branding
Brand name
Bundling strategy
Creativity
Customer integration
Designation of origin
Diversification
Eco-label
Generic brand
Industrial research
Internal branding
New product development
Open innovation
Package design
Packaging
Product
Product design
Product differentiation
Product information
Product labelling
Product life cycle
Product line
Product management
Brand management
Brand image
Brand loyalty
Brand name
Internal branding
Bundling strategy
New product development
Product design
Product differentiation
Product line
Service innovation
Product quality
Product safety
Product testing
Retail assortment
Service innovation
Store brand
Trademark law
User experience
B.07.03
B.07.03 Pricing strategy
B.07.04
B.07.04 Marketing communications
B.07.05
B.07.05 Distribution
B.07.06
B.07.06 Market research
Competition
Cross-cultural marketing
Customers
Green marketing
Influencer
International marketing
Market
Market entry
Market exit
Market share
Market size
Marketing
Marketing theory
Neuromarketing
Service-dominant logic
B.08
B.08 Corporate tax management
B.09
B.09 Business information systems
B.10
B.10 Operations research
B Business economics
>
B.07 Marketing
>
B.07.02 Product management
>
Brand name
B Business economics
>
B.07 Marketing
>
B.07.02 Product management
>
Brand management
>
Brand name
...
>
B Business economics
>
B.07 Marketing
>
B.07.02 Product management
>
Product management
>
Brand management
>
Brand name
...
>
B Business economics
>
B.07 Marketing
>
B.07.01 Marketing management
>
Marketing management
>
Product management
>
Brand management
>
Brand name
TÉRMINO PREFERIDO
Brand name
TIPO
Descriptor
CONCEPTO GENÉRICO
B.07.02
B.07.02 Product management
Brand management
ETIQUETA ALTERNATIVA
Product name
EN OTRAS LENGUAS
Markenname
alemán
Produktname
Firmenname
URI
http://zbw.eu/stw/descriptor/30067-6
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